Luxury boutiques are expanding rapidly in the global market, and Earl and the Kingdom of Saudi Arabia are an important part of this trend. Last week, the Geneva-based fine watch and jewellery maker opened a new boutique in the Saudi capital, Riyadh. The boutique is located at Kingdom Mall and can be accessed directly from the nearby Four Seasons Hotel.
This is the second Earl opened in Saudi Arabia after Tahliya in Jeddah and the eighth boutique opened in the Middle East. Piaget Brand Regional Director Jean Marc Shammas, Regional Manager Julien Missir, Brand Cooperative Retailer Ali Bin Ali Group Chief Operating Officer Awn Zureikat, and General Manager Shawky AlNassr attended the opening ribbon-cutting ceremony.
Jean Marc Shammas is pleased to welcome VIP guests and media partners, and is proud to open the first brand boutique in Riyadh, explaining: ‘The Middle East is the strategic focus of Piaget’s market. Saudi customers that matter to the brand. ‘
Piaget Riyadh’s new boutique covers an area of 135 square meters, extending the brand’s consistent spiritual style and architectural concept. Glossy and matte materials are subtly blended. Under the projection of dreamy lights, the black and gold silhouettes are more understated and elegant. Neat, generous and hospitable, we offer visitors a sincere invitation to explore the world of Piaget and appreciate the creation of timepieces.
Slim 38mm Altiplano 900P Men’s Watch
Piaget’s full range of timepiece creations are on display in the store, including the ultra-thin 38mm Altiplano 900P men’s watch, as well as the Tradition and Gala women’s watches. In addition to the two boutiques in Saudi Arabia, Earl has exclusive stores in Kuwait, Bahrain, Qatar, Abu Dhabi, UAE and Dubai (two).