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Citizen New Generation Eco-drive- News Citizen

2010 is the 80th anniversary of the founding of Citizen Watch Company Limited Citizen Watch Co., Ltd. It is also a very historic year for the company’s classic Eco-Drive series because it A brand new leap has been achieved to refresh everyone.
The development of Eco-Drive began 35 years ago, and has been praised for a long time for its perfect innovative technology. At the same time, the challenge is how to integrate the power system inside the watch to make it a beautiful personification.
During the 2010 BaselWorld Watch & Jewellery Show, they introduced two new concept models: Eco-Drive LOOP and Eco-Drive EYES, which continued its theme with a new watch design.

Eco-Drive LOOP-This is a new ring-shaped model with brilliant diamonds embedded under the glass. The flowing curved second hand runs around the solar cell on time. The natural energy of circulation is designed with free and unobstructed collection.

Eco-Drive EYES-embossed pointer projection and floating ring make the pure white dial more rich in texture and connotation. The light energy collected by the solar cells surrounding the dial is converted into its kinetic energy. The perfect balance of light and shadow makes the whole design look pure and vibrant.
Citizen will also launch a unique limited edition Eco-Drive DOME series in June 2010, limited to 500 pieces.

Ref. BY0030-04E-Limited edition of 250 pieces worldwide.

Ref. BY0039-00E-Limited edition of 250 pieces worldwide.
Source: Citizen Watch Co. Ltd.
www.citizenwatch.jp