On July 1, 2015, TAG Heuer held a unique press conference at the Yonghua Film City, Shanghai Ganghui Plaza, officially announcing Li Yifeng as TAG Heuer Greater China. Brand Ambassador. This is another brand spokesperson for the brand after absorbing young and highly appealing stars such as Cristiano Ronaldo, Cara Delevingne, Jeremy Lin, and Deng Ziqi, and once again interprets TAG Heuer’s ‘Fear no challenge, achieve self’ (Don’t Crack under Pressure).
Recently, a drama ‘Grave Robbery’, which is being staged fiercely, starred in this high-value, high-impact Chinese actor Li Yifeng. Participated in ‘Go!’ ‘Good Boy’ debut, now is a popular new generation idol, countless fans stop outside the event just to see the male god in his heart.
The event begins with a video of Li Yifeng’s wonderful experience driving a car, which also means that he will start a new journey with Tag Heuer. Li Yifeng greeted the guests and the media with funny and humorous words. He also described his ingenious relationship with the brand and his inner feelings as a new spokesperson. At the same time, he also shared the watchmaking experience of his visit to Basel Switzerland 2015. What’s even more exciting is that Mr. Jean-Claude Biver, CEO of TAG Heuer, had a live video connection with Li Yifeng, expressing congratulations to the brand spokesperson in a casual and harmonious way, and Li Yifeng played at the scene. The group photo showed the young vitality.
Finally, Mr. Loic Biver, representative of the LVHM Group’s Greater China Watch Division, presented Li Yifeng with a new Carrera watch equipped with a unique 1887 mechanical movement representing the brand. This also represented Tag Heuer’s heritage of Swiss craftsmanship and pioneering The attitude draws inspiration from the brand DNA.
Carrera’s sleek and minimalist 1887 design complements Li Yifeng’s cool and cool shape, while the bravery, passion, and charm represented by the Carrera Carrera series more perfectly fit Li Yifeng’s glamour ‘peak’ style.
Wearing a brand new watch, Li Yifeng playfully played five consecutive shots with the media present, showing his ‘new gift’ in a different posture.
Summary: TAG Heuer defines the brand connotation with a new vision. It not only loves sports, integrates the spirit of sports into the brand’s genes, but also uses avant-garde design to define a new lifestyle for the fashion lifestyle. It is also devoted to the world of art and music. Among the huge endorsement crowd, whether it is Deng Ziqi, Lin Shuhao or Li Yifeng just signed, are representatives of the new forces, I believe they will bring more positive attitude and future to the brand.