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    Tag Heya Officially Announces Li Yifeng’s Press Conference As A Brand Ambassador For Greater China

    On July 1, 2015, TAG Heuer held a unique press conference at the Yonghua Film City, Shanghai Ganghui Plaza, officially announcing Li Yifeng as TAG Heuer Greater China. Brand Ambassador. This is another brand spokesperson for the brand after absorbing young and highly appealing stars such as Cristiano Ronaldo, Cara Delevingne, Jeremy Lin, and Deng Ziqi, and once again interprets TAG Heuer’s ‘Fear no challenge, achieve self’ (Don’t Crack under Pressure).

     Recently, a drama ‘Grave Robbery’, which is being staged fiercely, starred in this high-value, high-impact Chinese actor Li Yifeng. Participated in ‘Go!’ ‘Good Boy’ debut, now is a popular new generation idol, countless fans stop outside the event just to see the male god in his heart.

     The event begins with a video of Li Yifeng’s wonderful experience driving a car, which also means that he will start a new journey with Tag Heuer. Li Yifeng greeted the guests and the media with funny and humorous words. He also described his ingenious relationship with the brand and his inner feelings as a new spokesperson. At the same time, he also shared the watchmaking experience of his visit to Basel Switzerland 2015. What’s even more exciting is that Mr. Jean-Claude Biver, CEO of TAG Heuer, had a live video connection with Li Yifeng, expressing congratulations to the brand spokesperson in a casual and harmonious way, and Li Yifeng played at the scene. The group photo showed the young vitality.

     Finally, Mr. Loic Biver, representative of the LVHM Group’s Greater China Watch Division, presented Li Yifeng with a new Carrera watch equipped with a unique 1887 mechanical movement representing the brand. This also represented Tag Heuer’s heritage of Swiss craftsmanship and pioneering The attitude draws inspiration from the brand DNA.

       Carrera’s sleek and minimalist 1887 design complements Li Yifeng’s cool and cool shape, while the bravery, passion, and charm represented by the Carrera Carrera series more perfectly fit Li Yifeng’s glamour ‘peak’ style.

     Wearing a brand new watch, Li Yifeng playfully played five consecutive shots with the media present, showing his ‘new gift’ in a different posture.

    Summary: TAG Heuer defines the brand connotation with a new vision. It not only loves sports, integrates the spirit of sports into the brand’s genes, but also uses avant-garde design to define a new lifestyle for the fashion lifestyle. It is also devoted to the world of art and music. Among the huge endorsement crowd, whether it is Deng Ziqi, Lin Shuhao or Li Yifeng just signed, are representatives of the new forces, I believe they will bring more positive attitude and future to the brand.

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    Bucherer Launches A New Watch Unique In Multiple Time Zones

    Balavi series TravelTec FourX three-zone time zone stopwatch combined with four advanced materials of palladium, titanium, ceramics and rubber, will push the Plavi series from outstanding mechanical movement technology achievements to a sense of time The peak of new ideas in design, witnessing the official voyage of the new era

       The birth of Patravi TravelTec FourX not only presents the three time zones on one time panel, but 4X, as the name suggests, uses four unique materials and is applied to different parts. First used on the case was the rare metal ‘Palladium’ Palladium, which was named after the asteroid Minor, and its value and color were as precious as silver. The high-tech ‘ceramic’ with extremely high hardness is used on the case, which belongs to the more expensive and luxurious material in the watch manufacturing process. In addition, the ‘titanium’ metal used on the single button and the ‘rubber’ material that is resistant to wear on the crown. The combination of these four distinct materials gives this model a unique new realm.
    Patravi TravelTec FourX
    Case: 950 Palladium
    Diameter: 46.6 mm
    Upper circle: ceramic
    Face plate: Hollow
    Crown: Screw-on rubber
    Function: Titanium single button, stopwatch, three time zones, date display
    Movement: CFB 1901.1 automatic movement
    Certification: Observatory certification
    Kinetic energy: 42 hours
    Mirror: double-sided anti-refractive sapphire crystal
    Water resistance: 50 meters
    Strap: rubber strap with titanium buckle

       Patravi TravelTec first appeared in 2006. For the engineers, watchmakers and designers of Bucherer, they have completed the most impossible new challenge-bringing the three time zones together on the same time panel, the movement and the watch The structure of the shell must be seamlessly matched to meet the user’s convenience in operation while taking into account the time interpretation of the three places. Therefore, at 10 o’clock position, the Patravi TravelTec has a patented single-button device that can adjust the time zone east or west. Each time you tap it, you will pass a time zone. This operation can also be performed from the case. Appreciate its operation in the transparent window on the side. The dial also has a 24-hour display outer ring, which can adjust the time in both directions, and the red pointer clearly indicates the time of departure. TravelTec is not just a global timer, it can meet the needs of business people who fly frequently or contact with the world, especially people who often travel to and from the world always want to quickly move forward or backward in another time zone. And people who often need to talk to other time zones, they would like to have TravelTec’s single-button device with a 24-hour display outer ring, so that you can know at a glance whether the other party is day or night time.

       The Bucherer watchmaker designed the panel in a hollow way to see the complex and delicate movement structure and operation of the Patravi TravelTec FourX. The date window located between 4 o’clock and 5 o’clock is a convex mirror and bright red date color, making it easier to read the date. Patravi TravelTec FourX combines four luxurious and high-tech materials ‘palladium, titanium, ceramic, rubber’. The color contrast of the matte black ceramic on the upper circle and the silver palladium metal on the case brightly complement each other, plus the red hands and the date window. The lively embellishment of important time information can better highlight its technological sense, which also makes the watches developed by Bucherer reach the peak, showing the enthusiasm of watchmaking technology in the smallest space.

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    Extreme Crafts Tasting Roger Dubuis Excalibur Spidr Series Hollow Flying Tourbillon Watch

    At this year’s Geneva International Haute Horlogerie 2015, Roger Dubuis focused on the appearance and craftsmanship of his models, used the technique of hollow movements to show the architectural beauty and superb machinery, and launched its Excalibur A variety of skeleton craft watches of the King series, in line with their representative fields, the miniature oscillating weight and flying tourbillon launched a new timepiece with infinite pioneering spirit, in a dazzling variety of styles to present the interstellar skeleton concept. Today the watch home brings you a Roger Dubuis Excalibur Spidr series watch at the Geneva watch exhibition. The official model of the watch is: RDDBEX0479.

       The origin of the word ‘Spider’ is the patience, rigor, and innovation in the silkwork woven by resourceful spiders. They are weaving the net with new and complex patterns every day, and constantly according to the new environmental situation Perform and adjust his craft creation. In this brand new watch series, Roger Dubuis not only exerts his expertise and knowledge accumulated in the hollow-out process, but also applies it to all aspects of the watch.

    45 mm titanium case

       The appearance of this skeleton flying tourbillon watch has the representative features of Roger Dubuis skeleton timepiece, a 45 mm diameter titanium alloy case, a star-shaped design, and a Celtic cross tourbillon frame. Equipped with various superb finishes on the RD505SQ manual-winding movement, including round grained polished splints.

    Black DLC-coated titanium alloy screw-in crown

       The black DLC-coated titanium alloy screw-in crown is engraved with the Roger Dubuis Logo on the titanium alloy at the top of the crown. A hollow titanium alloy crown protection facility is arranged above and below the crown, which also makes this watch more mechanical and architectural.

    Large black rubber strap

       The large black rubber strap echoes the overall color and is sporty. A rubber strap is also the safest option for people with metal allergies. The folding buckle with titanium alloy is easy to wear and the color is the same as the rubber strap. The English name of Roger Dubuis is engraved on the buckle.

    The sides of the case are like sandwich cookies

       The side of the case is like a sandwich biscuit, the bezel is made of titanium, the innermost layer of the side of the case is black DLC-coated titanium alloy material, and the outer layer is a titanium alloy hollow frame.

    Sancha cutout lugs

       The design of the Sancha lugs has to mention the outer two chases in the Sancha lugs of this watch. In line with the hollow idea of ​​the entire watch, it also adopts a hollow design, like the bracket of a building. Attach the entire case to the strap.

    Hollow dial titanium bezel and hollow bezel

       The watch uses a skeleton dial, titanium alloy bezel and skeleton edge, black DLC-coated titanium alloy with black transfer minute ring and Roger Dubuis lettering, covered with SLN The layers of titanium alloy screws are spaced by 5th order. With black hollow hour and minute hands and black DLC coating with SLN luminous coating, the reading is simple and clear. Star-shaped design, Celtic cross tourbillon frame at 4, 5 and 7, 8 o’clock, equipped with a second dial and small seconds. The whole looks as if overlooking a scattered alien city at high altitude.

    RD505SQ manual winding mechanical skeleton flying tourbillon movement

       This skeleton watch is equipped with Roger Dubuis RD505SQ manual winding mechanical skeleton flying tourbillon movement, which is precisely adjusted in six directions. Each plate bridge and the main splint of the movement are openworked and hollowed out, with extremely fine internal angles visible to the naked eye, completely made by hand. The perfect expression of Roger Dubuis’s superb craftsmanship.

    Summary: This multi-level structure composed of the case, the flange and the movement shows a variety of amazing features. The unique three-dimensional visual effect seems to present a wonderful contemporary urban landscape. This watch combines superb mechanical and architectural aesthetics and showcases excellent manual skills. The combination of multiple color straps also makes this watch more flexible and worthwhile. A watch purchased.